Val Strough Chevrolet Neon Sign, Oakland, California, 1970s, scanned from a Kodachrome original transparency. “Safe-T-Way Service” indicates the service entrance for vehicles needing repair or maintenance.
The Val Strough name ranges from the 1950s to the present day, albeit at different locations and dealership brands. A staple of Northern California / Bay Area automotive retailing.
From a series of nighttime neon sign photography images.
Image is 3199 pixels in width, scanned at 2400 dpi. Image copyright Jim Bunte.