Postwar Japanese Toy Packaging Assortment (1950s-1970s)

Digital image download of a Postwar Japanese Toy Packaging Assortment (1950s-1970s).

3392 pixels wide, 300dpi. Image copyright Jim Bunte LLC.

The decline of packaging creativity in one image. “Sailor Rowing Boat” is classic 1950s Japanese peak-illustration style, featuring bright and fanciful colors, far-off background elements (in this case, an amusement park) and large, declarative hand-drawn lettering.

Later we see the “Zig-Zag Express,” a table-top train design that borrows from the snake toys of the era with articulation and erratic movements.

Finally, we have “Crazy Chopper,” early 1970s cartoon-inspired design.